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The world of marketing is changing everydayand in order for students to have a competitive edge they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice.
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He has authored dozens of other successful books and has written more than 100 articles in leading journals.
. Kotler is author of Marketing Management Pearson now in its 15th Edition and the most widely used marketing textbook in graduate schools of business worldwide. Textbook Contributor - Marketing for Sport Business Success by Bonnie Parkhouse Brian Turner and Kimberly Miloch Kendall Hunt 2012 The field of. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the.
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